Oncrawl

Oncrawl lets you run a full SEO audit of your website and take control of your organic search performance. Improve your pages and rankings. Boost your SEO traffic.

Client:
Oncrawl
Role:
Art Direction, Animation
Date:
Aug 2020

Flat 2D visuals bring clarity to complex digital challenges.

At Studio Silver Arrow, we were commissioned to create a 2D motion design video for our client Oncrawl, a SaaS platform focused on technical SEO optimization and control. I handled the full creative process: scriptwriting, storyboarding, illustration, and animation. I chose a flat 2D style, which was very popular at the time, to clearly and accessibly illustrate the complex concepts of SEO. Special attention was given to character design, particularly in rigging and animating them with smooth, natural movement. The goal was to deliver a modern, engaging, and educational video that simplifies SEO challenges while staying true to Oncrawl’s visual identity.

A cartoon man with a beard looks concerned while working on a laptop surrounded by multiple web browser windows and books.
Three cartoon superheroes in colorful outfits pose playfully against a light blue background, labeled "The Powerful Trio."
A cartoon superhero labeled "LOGS" stands next to a laptop displaying code and a cartoon robot launching with a Google logo.