Longchamp

Supple and durable, Le Pliage Cuir can be worn however you like — to create your own unique style.

Client:

Lonchamp Paris

Role:

Animation

Date:

Jul 2019

Preview

https://www.longchamp.com

Transforming static images into dynamic motion for Longchamp.

While working at Studio Silver Arrow, we were commissioned to produce a YouTube pre-roll ad for the brand Longchamp. The 30-second video aimed to showcase the “Le Pliage” line of bags and accessories, which users can fully customize to suit their style. The animation was crafted in a frame-by-frame stop motion style to highlight all the creative possibilities. It was built from a large collection of client-provided photos, involving extensive image cutouts and morphing work in Photoshop.

Minimalist product shot of a small orange leather bag with a long strap, hovering above a white display pedestal with steps.

A blue Longchamp bag with orange handles and a personalized dotted 'MB' monogram, displayed on a white product pedestal.

A red and grey handbag with a matching smaller pouch featuring a dotted 'SD' monogram, displayed on a white product pedestal.