Explaining real estate content creation with clean 2D motion.
In 2023, I was contacted by a marketing agency on behalf of their client Backbone to create a minimalist 2D motion design video. The goal was to explain how their platform — a leader in real estate content production and management — works. The video had to align with Backbone’s clean and understated brand identity, using bold contrast and simplicity. I was asked to highlight the ease of creating visuals, the integration of their AI-powered tool, and the speed of their service — all within a 30-second format. For this project, I handled both the art direction and the full animation process.
