Every motion design project is a mini production — part creative sprint, part technical feat. Whether it's a short promo, a full brand video, or broadcast graphics, each phase is crucial to ensure clarity, quality, and creative impact. Here's a behind-the-scenes look at how a typical project unfolds in my studio.
1. The Brief — Starting with the Right Questions
It all begins with listening.
A good motion design project starts by asking the right questions:
• What’s the message?
• Who’s the audience?
• Where will the video live (social, TV, web, internal)?
• What emotion or action do we want to trigger?
At this stage, I often help clients refine their vision, even if they’re not sure what they need yet. It’s about aligning creative direction with business goals.
2. Concept & Creative Direction
Once the brief is clear, it’s time to craft a concept. That includes:
• Moodboards for tone and visual inspiration
• Art direction proposals (colors, style, rhythm)
• Rough narrative or structure
If needed, I collaborate on writing or refining the script, and suggest how best to visualize ideas — using metaphors, motion sequences, and transitions that support the core message.
3. Storyboard & Design Phase
Before animating, we lock the visual language.
This means:
• Creating a storyboard to validate the sequence and flow
• Designing keyframes or styleframes to show the final look
It’s a mix of graphic design and planning: making sure everything looks great statically before it moves.
4. Animation — Bringing It to Life
Here’s where the magic happens. I animate the scenes using tools like After Effects, sometimes enhanced with 3D, generative AI, or node-based systems like ComfyUI when the project calls for it.
This stage includes:
• Motion, transitions, timing
• Typography animation
• Fluidity and rhythm that follow the message
Sound design or a temporary VO is sometimes added at this point for timing.
5. Review & Refinements
The first animation draft is shared with the client for feedback. I typically allow two to three rounds of revisions, to polish everything from pacing to visuals and sync with sound.
Being freelance, I make sure the communication stays simple and transparent, so the process stays smooth even when timelines are tight.
6. Sound & Final Delivery
I collaborate with sound designers or add royalty-free music when needed. Once the animation and sound are synced perfectly, I handle:
• Color grading & final polish
• Format exports for different platforms
• Delivery via secure links or asset packages
You get a ready-to-publish, high-quality motion piece — plus any extras needed for social, YouTube, or internal use.
In short?
Every project is different, but the goal is the same: tell your story in motion, with clarity and impact.
Want to see how this process could bring your message to life?
Let’s talk.